Brief:
Create a reusable e-newsletter module template to promote a VIP program benefit. The module needs to easily inform users of their current status level, and show how many more levels they can progress through for the jackpot draws.
Solution:
Using the established branding, I designed a clean, simplistic module which clearly displays the necessary content. Each user will be shown their current status level artwork via a variable added to the e-newsletter code.
Brief:
The goal of this pop-up modal is to inform users of a loyalty program and boost brand recognition.
Solution:
After conducting research on best practices for modals and pop-ups on web and mobile sites, I created a variety of mocks to display key information. Iterations were made based on existing interface designs and common user behaviours on the platform. The result is a carousel function with four slides, featuring the most important offerings. I kept the content light and added bursts of colour to keep the user engaged.
Promotional Artwork
Brief:
Everyday, there are several new promotions running in the lobby. There are a variety of offer types required and the brief for the artwork is always different.
Solution:
Below are a few examples of promotional artworks I've created using strong hierarchy, typography layer styles, a mix of game characters and drawn assets. The outcome is fun, whilst heroing the content to communicate with the audience.
