Digital Design

Over the past 4+ years at ITSM, I’ve created high-volume marketing and promotional assets for international brands, honing visual storytelling, hierarchy, and brand alignment.

Below are a selection of projects showcasing polished, campaign-ready creative that drives engagement and supports marketing objectives.

Announcement newsletter

Eye-Catching Campaign Design

For a bespoke game launch, I designed a themed newsletter incorporating game assets—lighting effects, icons, and custom patterns—to capture attention and drive click-throughs. Careful hierarchy and mobile-friendly composition ensured clarity and engagement.
Fun fact: I pitched the interstellar theme and UFO-style icons, balancing creativity with clear messaging to highlight key calls-to-action.

Informative carousel

Guiding Attention Through Design

After the lobby interface shifted to mobile-first, I created a portrait carousel to promote campaigns and highlight key messages. Dynamic chevron animations (built in After Effects) and six-language adaptations maintained audience engagement and ensured messaging was clear and accessible.

Seasonal Illustrations

Clean and Contextual Creative

For seasonal campaigns, I illustrated assets in Illustrator, pairing clean typography and layouts to amplify messages without overwhelming. The approach ensured consistent, on-brand visuals that supported marketing objectives across channels.

Device Mockup Animation

Bringing Campaigns to Life in Motion

To promote a bespoke game, I designed a phone mockup in Photoshop and animated a gameplay screen using After Effects. The motion-focused mockup showcased the product in context, reinforced branding, and increased engagement through visual storytelling.

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